Who ‘Nose’ everything? We don’t, but we try. We’re olfactory geeks.
The deeper we get, the further we go #intheknow
We specialize in bespoke scent design and host unique olfactory experiences.
We make fragrances out of scents; we make an experience out of any journey.
In 2011, we began our story. We became the leading and only brand in India to provide end-fragrance solutions for like-minded companies and individuals who share our passion for market research, pure luxury, and a sense of humor to deal with it all.
Nearly seven years in to the business, we’ve partnered with some leading young brands to create one-of-a kind fragrances, and look forward to working with many more. We’ve also worked with individuals to create highly customized products that become like their signatures – but harder to plagiarize.
They say you can smell a good brand.
We’re normally drawn to things made by people who have a natural instinct for high quality, and a near obsession for creating sophisticated products with meaning.
We can certainly smell a good brand when we see one; in fact, we can even point out the people in the room who like us, are probably in the know – the ones exchanging a little smile that says, ‘you felt that too?’ This feeling is hard to describe, but we like to think of it as a fifth sense that can be shared. A sense that something good is in the air.
We’re here to translate this in-the-know sense in to something you can be spread far and wide, something that can be brought home and cherished deeply
What makes us in-the-know? Deep research, the courage to test, re-test and fail – and then, laugh about it. Also, years of expertise, messy aprons, patient partners, and good smoke alarms in all our facilities.
How we work with brands: Consulting, Conceptualization, Manufacturing
With our industry experience, Fragrance knowledge and basic In The Know within the industry, we are the ideal partners for your Product & Fragrance development.
Fragrance development and sourcing from the right partners
Evaluation of scent and product
Marketing perfume description
Olfactive pyramid creation
We specialize in various perfume and related products:
If we ourselves don’t manufacture, we know the best in the industry
ITK – Fragrance Design
Registered Office Address: C 46 Neeti Bagh, New Delhi 110049